Real customers.
Real feedback.
Real time.

Make it fast and simple to really listen to your customers – then take action to significantly improve your business.


for more customer feedback, faster

Make it easy for your customers to give feedback – Customer Radar can be delivered on the platform that best suits them, including email, text, online, and even printed on receipts.


on real-time results

Review and analyse responses the moment you receive them on your live dashboard to create a direct connection from customer feedback to the way you operate day-to-day.


benchmarking and future growth

Test, measure and inform your overall business strategy with actionable, up-to-date customer insights. Benchmarking data will also show you how you compare.

Find out more.

Calculate Customer Lifetime Value (CLV)

Fill in the grey boxes below using estimates from your business.

What is the value of one of your customers?

Average spend per transaction

Average number of transactions
per customer per year

Average lifetime (in years)
of a customer

Average yearly value
of one customer ? = Average spend per transaction x Average transactions per customer per year

Average lifetime value
of one customer ? = Average number of years a customer stays for x Average Yearly Value of one customer

What is the loss to your business from dissatisfied customers?

Average number of complaints per month

Potential complaints per month ? = Average number of complaints you know of per month x 25

96% of dissatisfied customers don't complain. For every 1 complaint you know, there are potentially 25 others that haven't complained.


Potential complaints
per year ? = Potential complaints per month x 12 months

Potential lost customers
per year ? = Potential complaints per year x 90%

90% of dissatisfied customers don't return.

Potential annual
to your business ? = Average Yearly Value of one customer x Potential lost customers per year

Potential lifetime loss to your business ? = Average Yearly Value of one customer x Average Lifetime Value of one customer

Want to learn more? Contact us today.
Book a demo with one of our team.

Who we work with

Case Studies

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When you’re the number one electronics retailer in the country, it's important to stay on top. To do this, you need happy customers. That’s why No...

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Jay Harraway, General Manager for Pure SEO, had used Customer Radar previously, at Just Water. She knew the benefits of using the technology, as it ga...

When Toyota New Zealand decided to engage Customer Radar’s services, Auckland City Toyota jumped at the chance to collect feedback in an easier, mor...



We implemented Customer Radar to give our customers a voice in our business. It helps us to find out what we were doing well, and on the odd occasion ...

At Toyota we talk about kaizen, or continuous improvement, and this is one of the core elements of the Toyota Production System. It’s easy to say bu...

We have previously used mystery shopping as a method of getting a view of our business, until we found Customer Radar. With over 300 pharmacies in our...


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