What is Customer Centricity?

More than a throwaway phrase about customer service, being truly customer-centric means that a business provides great customer experiences at all stages of the customer journey. From the awareness stage, through to consideration, decision and purchase stage and into the post-sale stage – a customer is given a frictionless, personalised experience and easily become a promoter for that business.

Check the links below for guides and tips on becoming a truly customer-centric business:

Customer Centricity

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