What is Customer Centricity?
More than a throwaway phrase about customer service, being truly customer-centric means that a business provides great customer experiences at all stages of the customer journey. From the awareness stage, through to consideration, decision and purchase stage and into the post-sale stage – a customer is given a frictionless, personalised experience and easily become a promoter for that business.
Check the links below for guides and tips on becoming a truly customer-centric business:
