Fill in the grey boxes below using estimates from your business.
Average spend per transaction
Average number of transactions
per customer per year
Average lifetime (in years)
of a customer
Average number of complaints per month
96% of dissatisfied customers don't complain. For every 1 complaint you know, there are potentially 25 others that haven't complained.
90% of dissatisfied customers don't return.
Now that you know how much value lost customers cost your business, how about having a go at recovering them?