TripAdvisor is the world’s biggest website & app for hospitality & tourism. With over 340 million visitors every month and over 6.5 million accommodation listings, it also covers restaurants and attractions. A positive presence here is an absolute must for managing your online reputation and attracting more business by driving bookings.
Covering anything from tourism operators to public attractions, a staggering stat shows that when it comes to restaurants, 1 in 3 customers wouldn’t visit a restaurant rated under 4 stars.
Here are some statistics on TripAdvisor:
“93% of global travellers say their booking decisions are impacted by online reviews “
“88% of travellers filter out experiences with an average star rating below three“